Portfolio
Projet Corée
Discover the foundation of my South Korea travel website! Korea Project is built on the development framework and strategy established for Projet Japon.
Korea Project is an informative website designed to help French speakers prepare for their first trip to South Korea.
Tools
- CMS WordPress
- Divi theme
- Google Analytics
- Google Search Console
Technique
- Webdesign
- UI / UX design
- Website development
- SEO
- Affiliate marketing
Key figures
- +30 pages
- +3 years online
- +3 partners
- 18k visits per year
- TF:13 / CF:21 / DA:5
Communication
- SEO
- Social media
Visual identity guidelines
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Color selection
The visual identity of this site revolves around three main colors: dark blue, red, white, and black.
The blue, red, and white naturally reference the South Korean flag, reinforcing the site’s visual identity and cultural connection to South Korea. Black, used sparingly, provides an elegant contrast that enhances readability.
The photographs from my travels in Korea, rich in color and detail, add an immersive dimension. They invite readers to explore Seoul and Busan through a personal perspective, making each article more engaging.
Navigation menu
The navigation menu was designed to guide travelers in finding practical information: exploring major Korean destinations, accessing suitable booking services, and benefiting from useful tips to make their stay in South Korea comfortable.
Content creation
Content creation is at the heart of this project. I develop practical guides and travel itineraries for major Korean cities like Seoul and Busan, helping travelers plan their trips in a clear and efficient way.
I also include my personal experiences and discoveries on-site, offering an authentic and tangible perspective on South Korea, beyond standard tourist information.
In parallel, I regularly share photos and visual content on social media to provide a lively glimpse of my travels, enhance reader engagement, and expand the reach of the website.
SEO performance
SEO
My South Korea website is built on a semantic silo structure, designed to optimize the flow of SEO value across pages and categories. The homepage directs visitors to the site’s three main sections: traveling in South Korea, exploring Korean culture, and practical services for their stay.
Beyond SEO, this organization enhances the user experience by guiding each visitor to the most relevant information based on their needs.
E-Business
The website also relies on partnerships with Korean tourism and service providers, allowing me to offer useful products and services to help travelers make the most of their trip and enjoy a rich experience in South Korea.
For those interested in the site’s technical performance or SEO strategy, I can provide more details and explain the choices made to optimize both user experience and visibility.