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Les Toilettes Japonaises

Discover the foundations of the website about Japanese toilets! Les-toilettes-japonaises.fr is the first Exact Match Domain (EMD) I developed to learn how to promote a product and rank it high on Google for optimal return on investment.

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Portfolio : Présentation des pages développées sur Les Toilettes Japonaises en images

Les Toilettes Japonaises is a website specializing in Japanese toilets, comparing the best Japanese toilet products available in France.

Logo Les Toilettes Japonaises - les-toilettes-japonaises.fr

Tools

  • CMS WordPress
  • Divi theme
  • Google Analytics
  • Google Search Console

Technique

  • WebDesign
  • UI / UX design
  • Website development
  • SEO
  • Affiliate marketing

Key figures

  • +20 pages
  • +3 years online
  • 15k visits per year
  • TF:14 / CF:26 / DA:15

Communication

  • SEO

Link

Présentation des Toilettes Japonaises, sur desktop et mobile

Visual identity guidelines

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Color selection

Gold is the dominant color, evoking luxury and reflecting the high-end quality of Japanese toilets, renowned for their comfort and sophisticated features. White, on the other hand, symbolizes the purity of the ceramic and emphasizes the hygienic and refined nature of the products. Finally, black adds character and contrast, enhancing readability and the modern feel of the site.

This color scheme highlights the content while creating an elegant and immersive atmosphere, in line with the luxurious image conveyed by Japanese toilets.

Navigation menu

Le menu de navigation a été pensé pour répondre directement aux attentes des clients. On y retrouve tout d’abord un guide d’achat destiné à expliquer en détail le fonctionnement des WC japonais, puis une rubrique Avis & Tests, essentielle pour découvrir les retours d’expérience sur ces produits haut de gamme et évaluer si l’investissement en vaut la peine. Enfin, un onglet dédié aux marques disponibles en France permet de comparer facilement les fabricants et de trouver le modèle le plus adapté à ses besoins.

Practical guides

Practical guides play a key role in this project. They help users better understand how Japanese toilets work, familiarize themselves with their many features, and learn how to use them daily as a replacement for traditional toilets.

I also provide clear and accessible explanations to make these products easier to understand and assist customers in their purchasing or installation process.

Additionally, the blog features other valuable content, such as reviews and comparisons, to offer a complete and practical overview of these innovative toilets.

Portfolio : Les Toilettes Japonaises : Guide d'achat et comparatif
Portfolio : Les Toilettes Japonaises : Avis et test

SEO performance

SEO

The website is built on a strategy focused on SEO and affiliate marketing. As an Exact Match Domain (EMD), it is the first in a series of projects I develop to promote products I have personally tested and genuinely appreciate.

To showcase a product like Japanese toilets, I first wrote several articles optimized according to SEO best practices. I ensured the entire site was optimized so that each piece of content has the best chance of ranking high in Google search results.

E-Business

The real challenge was to generate affiliate commissions while staying true to an honest editorial line: promoting only products I knew, had used, and could vouch for in terms of quality. This site thus served as a practical testing ground to put my SEO skills to the test.

For more detailed information regarding the site’s technical performance and SEO optimization strategy, I would be happy to discuss it further.